Objective:
The SWT Market potential for niche markets is studied, which raises awareness of future roles for SWT in DK and internationally. Industrial business plans for manufacturing and marketing are identified, including options for export. A roadmap to SWT export is developed including a 3-step model for improving export readiness. An Export campaign is conducted in an international setting. Hence, all barriers and challenges that the project has strived to overcome are finally demonstrated.
The main objectives of the project are:
- Improve the insight of the market potential for SWT on the national as well as the international arena.
- Identify industrial business plans for manufacturing and marketing.
- Provide insight and raise the knowledge of doing export among the Danish SWT manufacturers by means of practical training and issuance of a handbook that serve as a roadmap to exporting SWT.
- Demonstration and realisation of an export campaign in an attractive market.